Marketing Manager, Xelleration
Digital Transformation: The Marks of a Company Aligning with the Four Pillars of Digital Transformation
In a digital age where it’s no longer about building information systems that keep track of your products and services but about the products and services becoming digital themselves, the opportunity is tremendous.
Digital Transformation is the application of digital capabilities to people, data and processes to create business and customer value.
“The way we capture that opportunity is to collectively come together to address the needs of the four digital transformational outcomes,” states Satya Nadella, CEO of Microsoft, during his keynote at this year’s Microsoft Inspire conference. “That’s truly the North Star for us as an ecosystem.”
In light of our learnings and takeaways from the Inspire conference, we are kicking off a blog series on digital transformation and sharing how we, as a technology solutions company, are aligning with digital transformation, as defined by Satya.
To set the stage, let’s review the four pillars of Digital Transformation.
1. Empower your employees
Empower your employees to deliver their best by creating an environment that’s flexible, intelligent, and allows for collaboration. Recent studies have shown that adopting solutions that encourage higher workplace mobility facilitate productivity and employee engagement1. Digital transformation within your employees enables your company to focus on business growth and innovation.
2. Engage your customers
More than ever before, customers expect quality experience when connecting with businesses. In fact, customer experience (CX) is expected to overtake price and product as the key brand differentiator by the year 20202. Understanding individual customers by harnessing data and drawing actionable insights gives your company the ability to explore new ways of client engagement.
3. Optimize your operations
Optimize your operations by constantly evaluating current business processes and identifying intelligent ways to reduce costs, improve service delivery, and accelerate the responsiveness of your business. Rethink traditional paradigms and find better ways to automate, innovate and create efficiencies across the organization.
4. Transform your product
We are well in an era where products and services are evolving to become digital themselves. This year alone, the forecast for the usage of connected things worldwide is 8.4 billion, with total spending on endpoints and services expected to reach almost $2 trillion3. Companies that have yet to consider how to leverage technology to transform their core products and services are behind the curve. Differentiate and capture emerging opportunities by using data as a strategic asset and transform your products to evolve how your company delivers value.
How are you implementing digital transformation?
Digital transformation leverages new tools and technologies to transform the way your business functions. Unlock endless opportunities with an efficient digital transformation strategy and let us know how we can help you!
Stay tuned for more as we continue in our Digital Transformation blog series over the coming weeks!
1 Insight.com, Workplace Mobility Statistics Show Improved Productivity
2 SuperOffice.com, 32 Customer Experience Statistics You Need to Know for 2017